Intro

Performance Marketing Manager | Vertical Institute

  • As a passionate digital marketing professional, Meno has gained extensive experience in various industries, such as Agency Marketing, Fashion, Skincare, FnB, and EdTech. His expertise includes Business Development, Social Media, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Customer Relationship Management (CRM), and Data Analytics. He is a fast learner, has good communication, and is adaptable.

    • Skills

    Performance Marketing, Social Media Ads Manager, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Customer Relationship Management (CRM), Data Analytics, Microsoft Office, R, Python, SQL, HTML, CSS, JS.

    Working Experience

    Performance Marketing Manager - Fulltime

    Vertical Institute - Singapore, Singapore - Aug 2024 - July 2025

  • Provide visionary leadership to the performance marketing team, ensuring all activities are strategically aligned with the broader marketing objectives and Vertical Institute's business goals.
  • Lead and mentor senior members and specialists, clearly defining roles, responsibilities, and performance expectations. Regularly monitor progress to ensure targets are met.
  • Continuously review and analyze campaign performance metrics and reports from senior specialists, ensuring that goals are achieved and necessary optimizations are effectively implemented.
  • Oversee and manage budgets for paid campaigns across various platforms, optimizing expenditures to maximize lead generation, sales, and overall business objectives.
  • Work closely with other departments, to ensure that marketing strategies are cohesive and contribute to overall business success.

    •  

    Senior Performance Marketing - Fulltime

    Vertical Institute - Singapore, Singapore - Jun 2023 - Jul 2024

  • Managed a 1 Million SGD advertising budget in the second half of 2023
  • Achieving a 62% reduction in cost per sale
  • A 43% increase in average monthly sales
  • Develop, execute, and refine marketing funnel strategies to increase traffic, boost conversions, and achieve targeted ad efficiency.
  • Lead and optimize multi-channel growth marketing campaigns across platforms like Google Ads, Meta, TikTok, and Linkedin, ensuring alignment with our company goals.
  • Collaborate with the Tech and Design team to enhance user experience and improve conversion rates on landing pages.
  • Conduct A/B testing and experiments to improve marketing tactics continuously.
  • Oversee the content team to ensure the delivery of engaging, audience-relevant content.
  • Produce and present regular performance reports, sharing insights via Looker Studio.

    •  

    Digital Marketing Manager - Fulltime

    TripleTen - Belgrade, Serbia - Jun 2022 - Jun 2023

  • Digital re-skilling products offering 20-46 week online Software Engineering, Quality Assurance, Business Intelligence Analytics, Data Analytics, and Data Science programs.
  • Developed media plans for advertising campaigns and collaborated with agencies to design visually engaging advertisements.
  • Significantly decrease the cost of customer acquisition (CAC) up to 10 times, from $7,566 to only $751, while maintaining an average check of booking at $1,549.
  • Monitored key metrics like CTR, CVR, CPA, CAC, and ROAS across the marketing funnel to maintain CAC below average booking ratio.
  • Leveraged data insights to optimize performance and drive results.
  • Collaborate with the Growth team, Sales team, and General
  • Create weekly hypotheses and conduct A/B testing.
  • Analyzed the performance of ads on various platforms such as Meta, Google, and TikTok and create daily reports to describe the results of these ads.

    •  

    Digital Marketing Specialist - Fulltime

    Billstone - Jakarta, Indonesia - Jun 2021 - Jun 2022

  • Leading architect of luxury safes, watch winders, and jewelry accessories.
  • Monitored advertising campaigns on Google Ads, Facebook, Instagram, TikTok, and e-commerce platforms like Tokopedia, Shopee, and Amazon.
  • Achieved up to a 20x return on ad spend (ROAS) by optimizing campaign performance through strategic targeting and budget allocation.
  • Continuously refine and optimize targeting parameters to achieve a lower cost per result.
  • Engage in audience expansion and platform diversification based on data insights to identify promising growth avenues.
  • Communicate campaign insights and outcomes to stakeholders, offering actionable strategies for future optimization through the utilization of Google Data Studio.
  • Developing sales forecasts for the upcoming year, establishing budgets to meet these projections, and optimizing financial planning based on market trends and historical data.
  • Explored and implemented new digital marketing channels like Facebook CPAS and TikTok Ads to strengthen marketing strategies.

    •  

    Digital Marketing Specialist - Fulltime

    Yoori Naratama Media - Bandung, West Java, Indonesia - Aug 2019 - Jun 2021

  • An agency company operating in the digital marketing & branding agency and retail sectors.
  • Developed media strategies, executed market research, and implemented digital marketing campaigns for diverse clientele.
  • Manage TikTok and Instagram influencers and Key Opinion Leaders (KOLs) to enhance brand visibility and engagement
  • Analyzed marketing campaign effectiveness by evaluating metrics like impressions, reach, click-through rate (CTR), clicks, page views, add-to-cart, initial checkout, and leads.
  • Providing guidance and mentorship to resellers on product sales strategies, encompassing consulting, micro-marketing planning, and personal branding
  • Conducted A/B and multivariate testing of ad variations to determine the best-performing ads.

    •  

    Education

    Management - University of Lanlangbuana

    Bandung, Indonesia - Sep 2014 - Jun 2018 - 3.39/4.00

    Languages

    Bahasa - Native Proficiency

    English - Limited Professional Proficiency

    Project

    Vertical Institute Performance Marketing Achievement

    Performance Marketing Data Analysis
    Performance Marketing Charts Performance Marketing Charts

    As Senior Performance Marketing and later Performance Marketing Manager at Vertical Institute, I led strategic marketing initiatives that delivered exceptional results across multiple platforms:

    • Managed and optimized a 1 Million SGD advertising budget across Google, Meta, and other platforms
    • Achieved consistent growth in leads and sales while maintaining efficient spending
    • Implemented data-driven strategies that resulted in a 62% reduction in cost per sale
    • Drove a 43% increase in average monthly sales through optimized multi-channel campaigns
    • Continuously monitored key performance metrics including Cost Per Sale (CPS) to ensure maximum ROI
    • Developed comprehensive performance dashboards for real-time campaign analysis and optimization
    • Conducted platform-specific optimizations to leverage the unique strengths of Google and Meta advertising

    The performance charts above demonstrate the effectiveness of our marketing strategies, showing the relationship between spending, leads generated, and sales achieved across a 15-month period. The data reveals consistent improvement in marketing efficiency and steady growth in both leads and sales volume.

    Billstone Revenue Growth Achievement

    Luxury Retail Revenue Analysis
    Billstone Revenue Charts

    During my tenure as Digital Marketing Specialist at Billstone, I implemented strategic marketing initiatives that drove significant revenue growth across both domestic and international markets:

    • Generated over 23.3 billion IDR in domestic revenue with 76.1% growth
    • Achieved 1.06 million USD in international revenue with 101.2% growth
    • Drove exceptional new order revenue growth of 90.6% domestically and 14.8% internationally
    • Built customer loyalty resulting in 54.1% domestic and 57.1% international repeat order revenue growth
    • Expanded into new markets with strategic targeting, achieving over 1,545% growth in uncategorized revenue streams
    • Implemented multi-channel marketing strategies across e-commerce platforms (Tokopedia, Shopee, Amazon) and social media
    • Optimized advertising campaigns to achieve up to 20x return on ad spend (ROAS)

    The revenue charts above illustrate the consistent growth in both domestic (IDR) and international (USD) markets over an 18-month period. The data demonstrates successful market penetration strategies and the effectiveness of our multi-channel approach in the luxury retail sector.

    Al-Mahabbah

    Website
    • I. Create and execute digital marketing plans
    • II. Social media management for KOL TikTok and Instagram
    • III. Analyzing marketing data
    • IV. Mentoring Reseller (Consulting, micro marketing planning, and personal branding)
    • V. Talent for content purposes
    • VI. Collaborate with Creative Division for Branding
    • VII. A/B Multivariate testing ad variations to determine the best performance
    • VII. Regular monitoring of results and advertising improvements
    • IX. Managing strategy and setup of all Ad Campaigns
    • X. Reporting on the results of marketing costs that have been running in daily, weekly and monthly formats
    • XI. Presenting of performance results for the current month

    Regression Analysis of Insurance_Loss Data (R Markdown)

    Personal Blog
    • I. Get the data.
    • II. Explore and prepare the data for modeling.
    • III. Train the model.
    • IV. Evaluate model performance.

    Sarazeva

    Website
    • I. Doing research on the product to be advertised
    • II. Calculate product margins
    • III. Create photo and video content to be advertised
    • IV. Create Landing Page with Wordpress
    • V. Create an advertising strategy on Facebook and Instagram Ads
    • VI. Create Daily, Weekly, and Monthly Reports
    • VII. Monitoring of running advertisements in order to remain optimal
    • VII. Scale out and Scale up winning product
    • IX. Ensuring the store remains profitable
    • X. Reach minimum Leads daily
    • XI. Running Ad optimization.

    Hobimen

    Website
    • I. Doing research on the product to be advertised
    • II. Calculate product margins
    • III. Create photo and video content to be advertised
    • IV. Create Landing Page with Wordpress
    • V. Create an advertising strategy on Facebook and Instagram Ads
    • VI. Create Daily, Weekly, and Monthly Reports
    • VII. Monitoring of running advertisements in order to remain optimal
    • VII. Scale out and Scale up winning product
    • IX. Ensuring the store remains profitable
    • X. Reach minimum Leads daily
    • XI. Running Ad optimization.

    Geberman

    Website
    • I. Doing research on the product to be advertised
    • II. Calculate product margins
    • III. Create photo and video content to be advertised
    • IV. Create Landing Page with Wordpress
    • V. Create an advertising strategy on Facebook and Instagram Ads
    • VI. Create Daily, Weekly, and Monthly Reports
    • VII. Monitoring of running advertisements in order to remain optimal
    • VII. Scale out and Scale up winning product
    • IX. Ensuring the store remains profitable
    • X. Reach minimum Leads daily
    • XI. Running Ad optimization.

    Orokkids

    Website
    • I. Doing research on the product to be advertised
    • II. Calculate product margins
    • III. Create photo and video content to be advertised
    • IV. Create Landing Page with Wordpress
    • V. Create an advertising strategy on Facebook and Instagram Ads
    • VI. Create Daily, Weekly, and Monthly Reports
    • VII. Monitoring of running advertisements in order to remain optimal
    • VII. Scale out and Scale up winning product
    • IX. Ensuring the store remains profitable
    • X. Reach minimum Leads daily
    • XI. Running Ad optimization.

    Mentoring

    15 Hari Langsung ngSell Bareng AL-Mahabbah: Video Learning 7

    Tiktok optimization for promotional and sales activities of Al-Mahabbah Resellers.

    15 Hari Langsung ngSell Bareng AL-Mahabbah: Video Learning 5

    Explains 8 literary strategies for promotion and sales activities of Al-Mahabbah Resellers.

    15 Hari Langsung ngSell Bareng AL-Mahabbah: Video Learning 4

    Introducing the aida concept for promotion and sales activities of Al-Mahabbah Resellers.

    15 Hari Langsung ngSell Bareng AL-Mahabbah: Video Learning 3

    Dividing consumer characteristics into 4 categories that will help promote and sell Al-Mahabbah Reseller activities.

    15 Hari Langsung ngSell Bareng AL-Mahabbah: Video Learning 2

    Optimasi otak reptil untuk kegiatan promosi dan penjualan Reseller Al-Mahabbah.

    15 Hari Langsung ngSell Bareng AL-Mahabbah: Video Learning 1

    Product Knowledge and Excercise Marketing Promotion for Reseller AL-Mahabbah.

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